How to Write Website Content That ChatGPT and Other AI Tools Can Understand and Recommend

A lot of AI doomsdayers are claiming that the days of frontend are over. Google provides instant cricket match updates directly from search and Cricbuzz, a cricket score website is still able to expand its business since a dedicated user friendly presentation still matters and always will.

But fact of the matter is, AI tools like ChatGPT, Claude, and Gemini are changing how people find information. They don’t work like Google. They don’t just crawl your website. They learn by reading large amounts of well-written content. They pick the clearest, most trustworthy examples to repeat in their answers. And later they filter out results that from their pattern based understanding of the world, are useless.

Truth is people are browsing relying more and more on AI to do the research for services and products and this will only increase with time. If you want your website to show up in those answers, your content has to be easy for these tools to read, understand, and trust.

Here’s how to do that.

1. Write Clearly, with a Simple Structure

Write like you’re explaining something to a smart teenager.

Use:

• Short paragraphs
• Headings that explain what’s coming
• Bullet points and numbered lists
• Common words instead of fancy ones

If you’re using technical terms, explain them. Don’t assume everyone knows what CTR means. Write “Click Through Rate (CTR)” the first time.

Avoid vague statements like “content is king.” Instead, say exactly what you mean.

AI tools like ChatGPT are trained on content that looks like guides, help pages, and tutorials. That’s what they learn from. So if you write like that, your chances will improve.

2. Ask Real Questions and Answer Them Right Away

People type full questions into tools like ChatGPT. They don’t just type “SEO,” they ask, “How do I improve my Google rankings?”

Use headings that sound like real questions:

• What is local SEO?
• How can I get on Google’s first page?
• What tools help with keyword research?

Then answer right after the heading. Try to give a full answer in 2-3 short sentences. You can explain more after that, but lead with the key point.

This helps both humans and AI find what they need fast.

3. Use the Right Website Code (Semantic HTML and Schema)

Search engines and AI models don’t just read words. They read your website’s structure too.

Use proper HTML tags that show meaning. For example:

• <article> for blog posts
• <section> to group parts of a page
• <header> for titles or top bars
• <aside> for extra info like sidebars

Also add something called schema markup. This is extra code that tells machines what your content is about. You can mark content as a “FAQ,” a “How-To,” a “Product,” or a “Review.”

You can also show who wrote the article, when it was published, and what the average rating is. This makes your site more trustworthy in the eyes of AI.

4. Share Real Facts and Reliable Sources

ChatGPT prefers websites that are clear, factual, and backed by sources.

If you make a claim, show where the data comes from. For example:

According to Moz’s 2024 SEO report, over 50% of clicks now go to zero-click results.

This helps prove that you’re not making things up. Don’t guess or speculate unless you say clearly that it’s just your opinion.

The more reliable and clear your content is, the more likely it is to be picked up and used by AI.

5. Write a Group of Related Pages (Topical Clusters)

If you only write one page on a big topic like SEO, you’re competing with thousands of better resources. But if you break it into parts, you can show depth.

Example structure:

• /seo/ - an overview of SEO
• /seo/on-page-optimization/ - how to improve individual pages
• /seo/technical-seo/ - how to fix speed, code, and mobile issues
• /seo/tools/ - a list of helpful tools

These pages should link to each other. This tells search engines and AI that you know your topic well. They’ll treat your website as more trustworthy.

6. Add Quick Summaries and Clear Links

Start each article with a short summary of what’s inside. You can also add a table of contents if the post is long.

Use link text that makes sense. Instead of “click here,” say things like:

• “Read our local SEO checklist”
• “View the full pricing guide”

This makes your site easier to navigate for both people and machines.

7. Use Clean URLs and Good Structure

Keep your URLs simple and readable.

Good: /how-to-get-featured-snippet
Bad: /article?id=123&ref=homepage

Also, organize your site in a way that makes sense. Use breadcrumbs (those little links that show where you are on the site) and make sure you have an up-to-date sitemap.

These changes help machines understand what your website is about.

8. Show That You’re Trustworthy (E-E-A-T)

Google and AI tools both look for what’s called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

You can show this by:

• Adding a short author bio at the end of posts
• Showing real client results or projects
• Linking to websites that mention you
• Using HTTPS (the lock icon in the browser)
• Listing a contact address and privacy policy

If you write about something you’ve done personally, mention that. AI tools look for lived experience as a sign of quality.

9. Get Picked Up by Featured Snippets

Sometimes, Google shows short answers right at the top of a search. These are called featured snippets. AI tools sometimes use them too.

To aim for this spot:

• Ask a question in your heading
• Write a clear 40-60 word answer below it
• Use bold labels and bullet points when listing steps or features

Make the answer easy to copy and easy to understand.

10. Don’t Hide Important Content

Keep your main text visible. Don’t use too much JavaScript that loads content only after a button is clicked. Don’t place key content inside images either.

AI tools can’t see text inside images. And they may not interact with dropdowns or buttons.

If you want your content to be used and shared, make it easy to copy as plain text.

Bonus: Check If AI Is Quoting You

You can’t always know if an AI tool is using your content. But here are some ways to get clues:

• Search your domain name on tools like Perplexity.ai or You.com
• Use alert tools like Brand24 or Ahrefs to see if someone links to your site
• Watch for traffic from unfamiliar sources

Also, write content that people want to cite. For example:

• Definitions of key terms
• Easy-to-read statistics
• Simple timelines
• Lists of tools or examples

These are the kinds of things that show up in AI responses.

What a Good Article Looks Like

Let’s say you’re writing a blog post titled: “Best SEO Tools for Beginners 2025.”

To make it LLM-friendly, structure it like this:

• Start with a short summary of what’s inside (TL;DR)
• Add a table that compares different SEO tools
• List pros and cons for each tool
• Include common use cases (who should use it and why)
• End with a clear recommendation
• Add a FAQ section with real questions like:
  • “What’s the best free SEO tool for 2025?”
  • “Are paid SEO tools worth it?”

This format helps both Google and AI tools understand and share your article.

Final Thought

Good content isn’t just about rankings anymore. It’s about making your website useful for both people and machines. As AI adoption grows, the intent to research independently will only decline. In this scenario, your style needs to engage both the user and their trustworthy AI sidekick. This means adapting your content to survive this era of mental cognition offload. That’s the new goal of content writing. And it’s one worth aiming for.